PPA = (Pay per Action) - PPF = (Pay per Free Registration) - PPI = (Pay per Install) - PPL = (Pay per lead) - PPM = (Pay for one thousand) - PPS = (Pay per Sale) - RS = (Revenue Share) - REF = (Referral % Commission Affiliate)
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The PPL (Pay Per Lead) is one of the modes of remuneration used in the field of affiliation. The affiliate is then paid in proportion to the number of leads received by the affiliator for visitors from the affiliate's site. The nature of leads and information required to identify prospects are defined in the conditions of the affiliate program. These can be requests for contact or quotation, registration of a newsletter, or downloading an e-book. The objective is above all to constitute a pool of prospects for the affiliate. In the case of the Pay Per Lead, a lump sum remuneration is usually fixed per form submission. Modulations may appear depending on the nature of the request or other criteria, such as whether the prospect is geolocated or not.This type of commissioning is a compromise between click-through (PPC) and proportional commissioning To revenue generated. In the second case, the remuneration of the affiliate is proportional to the commercial performance of the affiliate, which makes it difficult to control. Pay Per Lead requires sending targeted leads to the affiliate site in order to maximize the conversion rate, but generally permits and at this condition a remuneration often more advantageous than the PPC. One of the disadvantages of the PPL is that, It is sometimes difficult for the affiliate to check how many forms have actually been submitted, since the latter does not have access to the affiliate's website, where the lead capture form is located.