United KingdomThe CPA or (Cost Per Action) is a method of invoicing an advertising space or a marketing action which consists in charging the advertiser according to the results obtained during the campaign. Depending on the case, the action taken into account for the remuneration of the support or service provider may be a click, an order, completing a form, installing an application or making an appointment.It is frequently used in the field of digital since the tracking of the action is often possible.Cost per acquisition (CPA), also known as (Cost per action) or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (example: contact request, newsletter sign up, registration etc.). CPA is sometimes referred to as (cost per acquisition), which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales).
The EPC is the acronym for Earnings Per Click, which stands for "earnings per click". This expression is used by advertising networks on the internet. The EPC represents the amount that the publisher (the owner of the website that displays the ad) will receive for each click of the mouse on an ad. The EPC should not be confused with the CPC, because the EPC is the money that the publisher will receive for each click while the CPC is the amount that the advertiser must pay for each click (the advertising advertising takes a commission). Generally, if the publisher has rare and exclusive content and the advertiser has specific advertising then the EPC increases.
CPM or (cost per thousand) or is the dominant mode of valuation and invoicing of Internet advertising space by which an advertiser is billed according to a price of advertising space expressed for a thousand views of the creation (banner, video, etc.). Excluding discounts and tariff discounts, if an advertiser buys 1 million advertising impressions at EUR 2.00 CPM, the cost of the campaign will be EUR 2000. The CPM can also be used to compare contact costs on other media. The CPM can sometimes be replaced by the concept of CPMV.Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a commonly used measurement in advertising. It refers to the cost an advertiser pays for one thousand views/clicks/impressions of an advertisement.The purpose of the CPM metric is to compare costs of advertising campaigns within and across different media. A typical advertising campaign might try to reach potential consumers in multiple locations and through various media. The cost per thousand impressions (CPM) metric enables marketers to make cost comparisons between these media, both at the planning stage and during reviews of past campaigns. Marketers calculate CPM by dividing advertising campaign costs by the number of impressions (or opportunities-to-see) that are delivered by each part of the campaign. Thus, CPM is the cost of a media campaign, relative to its success in generating impressions to see. As the impression counts are generally sizeable, marketers customarily work with the CPM impressions. Dividing by 1,000 is an industry standard.
CPL is an acronym for (Cost Per Lead), it is a mode of performance billing that can be used within the framework of Internet marketing action. The medium used is paid by the advertiser according to the number of commercial contacts more or less qualified that are generated. The CPL is a method of remuneration relatively often used in affiliate programs, especially when the affiliate site is not a commercial site.
CPV is the acronym commonly used to refer to (cost per view) or (cost per view) in advertising, but for some time it may also be a cost per visit. The CPV is an advertising space billing method that was first used for advertising banners on the Internet at the time when it was considered that a banner displayed was a banner seen. The concept of CPV was then linked to that of CPM. The concept of CPV was then used to address the problem of the visibility of display advertising and in this context, only commercials technically analyzed as visible in the sense of the MRC are counted and invoiced (for more details see the CPMV principle). The CPV is also used for video advertising (see CPV video) and now wins the digital display in outdoor advertising.
CPC is an acronym commonly used to refer to (Cost Per Click) which is a method of billing advertising space or marketing actions commonly used on the Internet. CPC is the most commonly used method of billing for commercial links, but it is also used in affiliation, display advertising (for particular retargeting campaigns) and in the field of email marketing acquisition. CPC (Cost per Click) also known as Pay-per-click (PPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. CPC (Cost per Click) is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.