Advertising traffic CPA (Cost per Action)

The CPA or (Cost Per Action) is a method of invoicing an advertising space or a marketing action which consists in charging the advertiser according to the results obtained during the campaign. Depending on the case, the action taken into account for the remuneration of the support or service provider may be a click, an order, completing a form, installing an application or making an appointment.It is frequently used in the field of digital since the tracking of the action is often possible.Cost per acquisition (CPA), also known as (Cost per action) or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (example: contact request, newsletter sign up, registration etc.). CPA is sometimes referred to as (cost per acquisition), which has to do with the fact that many CPA offers by advertisers are about acquiring something (typically new customers by making sales).