CPA = (Cost per Action) - CPC = (Cost per Click) - CPI = (Cost per Install) - CPL = (Cost per lead) - CPM = (Cost for one thousand) - CPV = (Cost per View) - AN = (Affiliate Network)
CPL is an acronym for (Cost Per Lead), it is a mode of performance billing that can be used within the framework of Internet marketing action. The medium used is paid by the advertiser according to the number of commercial contacts more or less qualified that are generated. The CPL is a method of remuneration relatively often used in affiliate programs, especially when the affiliate site is not a commercial site.