Mobile traffic CPM (Cost for one thousand)

CPM or (cost per thousand) or is the dominant mode of valuation and invoicing of Internet advertising space by which an advertiser is billed according to a price of advertising space expressed for a thousand views of the creation (banner, video, etc.). Excluding discounts and tariff discounts, if an advertiser buys 1 million advertising impressions at EUR 2.00 CPM, the cost of the campaign will be EUR 2000. The CPM can also be used to compare contact costs on other media. The CPM can sometimes be replaced by the concept of CPMV.Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian mille means one thousand), is a commonly used measurement in advertising. It refers to the cost an advertiser pays for one thousand views/clicks/impressions of an advertisement.The purpose of the CPM metric is to compare costs of advertising campaigns within and across different media. A typical advertising campaign might try to reach potential consumers in multiple locations and through various media. The cost per thousand impressions (CPM) metric enables marketers to make cost comparisons between these media, both at the planning stage and during reviews of past campaigns. Marketers calculate CPM by dividing advertising campaign costs by the number of impressions (or opportunities-to-see) that are delivered by each part of the campaign. Thus, CPM is the cost of a media campaign, relative to its success in generating impressions to see. As the impression counts are generally sizeable, marketers customarily work with the CPM impressions. Dividing by 1,000 is an industry standard.